The Story Of Levitra


Levitra (Vardenafil), was the product of an immensely successful co-marketing effort by pharmaceutical companies Bayer AG, GlaxoSmithKline (GSK) and Schering-Plough. Given that over 30 million men across the U.S.A, and more than 150 million others globally, suffer from Erectile Dysfunction (ED) and other impotence issues, Levitra has proven that the market for ED medication is far from saturated.

Blue Versus Orange

The success of Pfizer’s “little Blue Pill” – Viagra – for ED, opened the eyes of drug manufacturers and pharmaceutical marketing companies to the enormity of the market potentials. Within a short time of its launch in 1998, Viagra was already contributing billions in revenue to Pfizer’s coffers. It was high time for competition to step in and give Pfizer a run for their money!

In August of 2003, drug giants GlaxoSmithKline and Bayer came out and launched their rival to Viagra in the U.S, a “little Orange Pill” named Levitra. The marketing war had started, as each company tried to outsell the other by claiming:

  • quicker response time
  • longer effective times
  • better “quality” of erections
  • fewer side effects

Throughout its history, Levitra has held its ground against rivals Viagra and Cialis, and has been widely accepted as one of the top 3 ED medications available today.

What makes Levitra tick?

Levitra (Vardenafil) belongs to a class of drugs that’s known as phosphodiesterase sort 5 inhibitor, or PDE5 inhibitor. PDE5 is an enzyme produced by the body which works to stymie the natural flow of blood to various muscles, including a man’s penis. As a result, the penile muscles get constricted, and are unable to maintain or sustain an erection, despite sexual stimulation.

Vardenafil, which is the active ingredient in Levitra, helps combat the effects of PDE5 by inhibiting its production. As a result, the arteries in a man’s penis remain relaxed and expanded, allowing more blood to flow through them. This helps men with ED achieve normal erections, and have normal sexual intercourse.


Levitra (Vardenafil) is available as a distinctive orange pill, and is round in shape. It is an orally administered drug, and is available as a film-coated tablet form. Levitra is often recommended by physicians in various dosages, depending on the history of a patient. It is available in tablets containing 2.5 MGs, 5MGs, 10MGs and 20MGs of Vardenafil.

Patients buying Levitra (Vardenafil) should always take a close look at the tablets before ingesting them. The “real” tablets are cross debossed with the word “BAYER” on one side, and have the dosage (2.5, 5, 10 and 20) debossed on the other side.